[ad_1]

Ventura takes center stage at X Games

Ventura appears to be everywhere at this year’s X Games from the medals handed out to competitors to the merchandise sold at the event to scenes of the city on the broadcast.

It’s no accident.

Marlyss Auster, the president and CEO of the tourism bureau Visit Ventura, went to Minneapolis in 2019 to see how the X Games embraced the host city.

“That was really attractive to us because this is the type of marketing that can’t be purchased,” Auster said. 

Last year, the name of the event was X Games California because it was the first time the X Games had returned to the state and Ventura had to prove itself, Auster said.



[ad_2]

Source Link

LEAVE A REPLY

Please enter your comment!
Please enter your name here