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Manchester United and Qualcomm Technologies, Inc. have confirmed the triggering of an extension of their principal shirt partnership, which will now run until 2029.
The two parties had initially signed a three-year deal last September but both the club and the company elected to continue their extremely beneficial partnership.
The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon brand on the front of United’s shirts for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of processors and can be found in more than three billion devices around the world.
It’s understood that since the official launch of United’s 2024/25 home shirt last month, Snapdragon Insiders – which consists of a global community of Snapdragon enthusiasts – has grown by an incredible 256% margin.
As part of the extension, Qualcomm Technologies has expanded its rights into the PC category and activated the right to nominate a logo to appear on the back of Manchester United shirts for the 2024/25 season. This was seen at Wembley last weekend, as Erik ten Hag’s men took on Manchester City in the Community Shield. The logo will be visible on the back of shirts in Women’s Super League fixtures and select men’s women’s and academy matches in the 2024/25 season.
United chief executive Omar Berrada said, “In a short time, we have seen that Snapdragon and Manchester United are a perfect fit. We have achieved record-breaking home, away and third shirt launches, enjoyed an insightful trip with members of the first team and club leadership to Qualcomm’s HQ and taken an innovative approach to the back-of-shirt rights.”
“Against that backdrop, we are incredibly proud to announce the extension of our principal partnership.”
“We have ambitious plans for this club to continue to grow and win, on and off the pitch. Qualcomm’s commitment to join us on this journey shows the strength and depth of the bond between us, which we know will only be enhanced the more we work together.”
Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated remarked, “We are thrilled to extend our partnership with Manchester United, showcasing the Snapdragon brand on the Manchester United shirts through 2029.”
“Throughout our partnership, we look forward to helping the club achieve its goals on the pitch and off the pitch as the club reimagines Old Trafford and Carrington.”
“We’re excited to bring our technology partners onto the back of the shirt and into the club community in unprecedented ways and enable new experiences for the 1.1 billion Manchester United fans around the world.”
According to The Independent, United’s sponsorship arrangement with Qualcomm is worth £300m and will give the Red Devils a guaranteed income for the next five seasons. This is money the club can pump into signings.
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