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“Only very little of Brazil’s waste gets recycled,” he adds. “Also, [we need] to look at the bigger picture, not only Brazil-wide, but [seeing] waste as a resource and not just as waste. It’s a resource that can be circular, that can be fully recycled.
“Designing a product from the get-go, you should think about what happens to it at the end of its life – not just selling it to somebody in the world and then being happy with the money that comes with it.
IMAGE GALLERY: Vettel pays tribute to Senna and Ratzenberger with emotional Imola demo run
“It’s thinking as a resource, because obviously it came from somewhere in the first place and it should go somewhere again, not end up on landfills, at dumps or the oceans. So that, in short, is what we’re trying to do.”
Senna is not Vettel’s only icon, having long looked up to – and eventually raced against – Michael Schumacher, but the Toleman, Lotus, McLaren and Williams driver’s aforementioned willingness to “speak up” and be a beacon of hope for Brazil off the track is something he admires.
“Obviously, I’m German, so growing up Michael was and is still my hero,” says Vettel. “I think what Ayrton stood for is more than just racing. I think for people in Brazil he’s still such a powerful character, and there’s so much inspiration to be taken from that.
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