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Manchester United and adidas have reportedly tapped BAFTA-winning actor Barry Keoghan to star in the club’s new kit campaign.
This is according to the Daily Mail who report: “United will launch their new strips ahead of the 2024-25 season later this summer and Mail Sport can reveal that global star Keoghan will take center stage in the club’s advertising material.”
“Keoghan won a BAFTA for Best Supporting Actor for his work in The Banshees of Inisherin and was nominated for an Academy Award for the same film.”
“The Irishman was also nominated for two Golden Globe Awards – one of them as Best Actor for his role in Saltburn. But Keoghan’s latest role sees him take center stage in United’s charm offensive for their new kit.”
The paper notes that Keoghan has another cousin who played for the Red Devils for six years in the 1980s – Frank Stapleton.
Keoghan himself is thought to have pursued a football career before eventually turning to acting.
This is not the first time that United and Adidas have turned to celebrities for advertising purposes. Paul Pogba’s world record transfer from Juventus to Old Trafford in 2016 was popularized among fans through a music video featuring British rapper Stormzy.
Earlier this year, United released a clothing line in collaboration with the legendary band Stone Roses.
Sami Mokbel explains that United’s 2024/25 kit will be revealed later this summer.
Meanwhile, a picture of American pop star Sabrina Carpenter seemingly wearing a new goalie jersey surfaced on social media recently.
Carpenter showed her love for the 20-time English champions by posing for a photo in the new black shot-stopper shirt that Andre Onana will wear next term.
Sabrina Carpenter in the new Manchester United GK jersey. pic.twitter.com/vBlA9MuH7d
— ☈tsu (@TheFergusonWay) June 21, 2024
The excitement around United’s kit is not surprising. The club boasts one of the most lucrative kit packages with Adidas, and their shirts are one of the most purchased in world football.
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