Two of the world’s most recognised brands, Formula 1 and The LEGO Group, have announced an exciting new partnership that will see the launch of F1-inspired LEGO products for builders of all ages. The range will include LEGO DUPLO sets for pre-school children alongside brick sets for both children and adult builders.
Launching in 2025, the world of Formula 1 will come alive in LEGO brick form through an exciting new product range that will feature the F1 teams, as well as engaging content for fans and families across LEGO Group digital platforms and a strong presence at Formula 1 events, with fun fan zone activations throughout the season.
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Activity to come in 2025 will also include a focus on bringing fans closer to the world of innovation, technology and engineering through the fun of LEGO building, with in-person activities at races, and products that celebrate the sport’s engineering and technical heritage.
Founded in 1932, The LEGO Group is one of the world’s leading manufacturers of play materials and the iconic LEGO brick has been used by children and builders of all ages to reimagine worlds for more than 90 years.
In recent years, Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.
Full details, including the date of the product launch, will be announced in due course.
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