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According to new statistics from Nielsen Sports, Liverpool is the most watched club in European football, beating Real Madrid, Barcelona and Man United.
After another rollercoaster season supporting Liverpool, it was revealed that Liverpool had a cumulative global television audience of 415 million from August 2023 to March 2024, across all domestic league and cup matches.
This made them the most watched football club in European football worldwide. In addition, they also topped the charts for the most watched home games.
The news was announced on X by Liverpool’s vice president of communications, Craig Evans, who was clearly very pleased with the news released by Nielsen Sports.
TV data only in ??@LFC is the number 1 most watched European football club globally in domestic leagues and cups. @nielsensports confirmed 415 million cumulative global TV audiences from August 23 to March 24. @LFC is also the most watched club for home games only. ?#ThisIsAnfield
— Craig Evans (@CraigEvans_LFC) 30 May 2024
Despite not playing in this season’s Champions League, Liverpool have remained very much in the public eye.
One example of this was on the last day of the season when Jurgen Klopp’s final match ceremony attracted 70 per cent more viewers than Man City’s title celebration.
The biggest UK TV crowd for the 2-0 win over Wolves was 1.2 million, which no doubt included many neutrals as well as the Reds.
Both Liverpool and Man City streamed their post-match ceremonies live on YouTube, with Klopp’s farewell attracting 44 per cent more views than the trophy lifting.
Similarly, the “Danke, Jurgen” graphic on Twitter received 45 percent more engagement than champions Man City’s graphic.
Overall, Liverpool were the most engaged club in Europe on the final weekend of the season, with 39.2 million, again 45 per cent more than Man City and 178 per cent more than the next biggest, Real Madrid.
It was also the most engaged Premier League match for the entire season, with 26 million engagements, and Liverpool was among the top eight four times.
During the 2023/24 season, the club attracted 1.4 billion engagements, the most in the Premier League ahead of Man United (1.2 billion) and Man City (1.2 billion).
While there is no doubt that Liverpool attract more interest than Man City, regardless of their success, the final weekend of the Premier League provided clear evidence of this.
This level of interest, whether it’s fans, neutral or opposition fans, is something that money can’t buy.
Forbes now values Liverpool at £4.2 billion, making them the fourth most valuable club in the world.
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