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Manchester United could reportedly stand to earn up to £50million a year on a naming rights deal for a new stadium.
One of the great frustrations of the Glazer era was the absolute lack of investment in the stadium and infrastructure at the club.
Therefore, new part owners Ineos have made it a priority to upgrade Old Trafford substantially or in fact, build a new gigantic 100,000 seater stadium next to the current ground, which seems to be the preference at the moment.
Despite signing four players so far this window, United have had to deal with significant PSR limitations and one way Sir Jim Ratcliffe aims to solve these problems in the future is through revenue connected to the stadium.
Subsequently, Football Insider report that sources have told them that “Manchester United could earn up to £50million a year on a naming rights deal if they decide to build a new stadium.”
It was thought back in June that United could aim to make around £25 million from a sponsorship deal but a brand-new stadium would see potential sponsorship money explode.
Current sponsors Snapdragon have already expressed their interest in potentially doing a deal over naming rights.
A new build stadium for Manchester United, at what would be the largest capacity in the United Kingdom and with only the new Camp Nou also likely to break the 100,000 mark in Europe, there would surely be no shortage of gigantic companies willing to pay lucrative sums to attach their name to such an exciting project.
Sir Jim Ratcliffe has already spoken on how he envisions matchday experiences evolving in the future. His vision is a place where fans have many more entertainment options around the stadium and as a result will stay long before and after the game, consequently leaving more money in and around the club.
Nonetheless, not everyone will be on board with the decision to alter the legendary name of Old Trafford.
For that reason, Manchester United Chief Operating Officer Collette Roache has already promised that fans will get some sort of say on the potential selling of naming rights, but what that say is exactly remains to be seen.
Although, there is no doubt that if that extra £50 million went into the transfer kitty, or at least was directly reinvested back into the club, the idea would certainly garner support among fans across the globe.
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